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Usama Arshad

WordPress & Digital Marketing Enthusiast | Social Entrepreneur

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Beginning of a New Era!

Last Updated: June 28, 2020

Today, I was reminded of the time when I visited Islamabad for the very first time.

As a 16-year-old, I was to visit NUST and deliver a session on how to get started on Fiverr.

I wrote down 3 goals and made them public after I returned from that session in 2016:

  • I will get admission at NUST
  • Buy a house in Islamabad
  • Build a business in Islamabad

Since then, I can say that there has been some progress;

  • I got admission at COMSATS Islamabad and then dropped out
  • I live in Rawalpindi now, though most of the people in my vicinity like to call it Islamabad.
  • I run a sustainable business and it is completely virtual

Looking back, I feel, I kinda half-ass on my goals that I wrote for myself but I’m happy that how I progressed towards it.

The only thing I’m not quite happy with is the business part.

I run a design studio and make websites for a living. As a 20-year-old something, I have 2 offices; in Lahore and Rawalpindi, I have 15+ team members and I service around 100 clients each month.

I have realized that this is something that I don’t want to continue in the long-term after learning, working, and building my agency and digital presence for 6 years.

I’m not ungrateful. I’m proud of what I have built. I will be doing $200,000 in revenue from my design studio and digital presence by the end of this year.

I’m just no particularly happy of how I’m doing it.

There are 3 primary ways you can make money from the internet:

  1. Selling services
  2. Shipping products
  3. Attracting attention

For the last 6 years, I focused primarily on acquiring digital skills from the internet, i.e, learning web design, and then selling that skill as a service in the digital ecosystem.

Selling services is lucrative if you can position yourself right, it is sustainable if you have the right processes and it is quick money.

But, it is not scalable in true sense. And there is no such growth in it once you have acquired specialized skills and have several years experience servicing clients with those acquired skills.

For the next 6 years of my life, I want to focus on two things:

  • Become an indie marketer with zero clients, zero employees and zero offices
  • Automate my design studio to the extend I could and then maybe try to flip it or keep it running in the background without my much involvement in it

I haven’t decided on what I will be doing. It could be anything from developing and shipping WordPress plugins or Shopify extensions, running a content website, drop-shipping physical products or creating a lifestyle brand.

It is going to be tough, interesting and I want to share this journey with you.

If you are interested in getting updates on how I will be building a sustainable business from my laptop with zero employees and zero clients, you can add my email to your contact list and follow me on Twitter. Plus, I will be sharing how I am automating my agency with processes in place.

If not, you can unsubscribe to stop receiving emails from me and we can still be friends.

šŸ‘‹ till the next update!

Filed Under: Life Lessons Tagged With: Freelancing, internet marketing, Life Lessons

About Usama Arshad

I’m a web design & digital marketing enthusiast, foodie, business savvy, and a life long learner. You can connect with me on Twitter, Instagram and Youtube.

Reader Interactions

Comments

  1. Hamid Roshaan says

    June 28, 2020 at 11:53 am

    Well from where I sit, you look pretty successful for every you’ve achieved in this thing age and how far you’ve come in terms of your own life progress as a man and as a good friend.

    So I wish you best of luck.

    I know you can achieve whatever you put your mind to and work hard for it because you’ve already done that multiple times, not many people I know are capable of doing that.

    Reply
  2. Abdul Rafay says

    June 28, 2020 at 8:36 pm

    May God give you more success brother. happy for you. šŸ™‚

    Reply
  3. badar says

    October 29, 2020 at 10:56 pm

    Boy! you’ve got talent. Tallent of conveying your story. wow, really amazingly done.
    We’re quite similar.
    1- I got Admission in Comsats and the scholarship, o’course , dropped out just to do something I am interested in, which is Arts and NCA. and physics SUCKS . that makes us similar šŸ™‚
    2- I am a developer, who hasn’t developed a single website for a client yet. yeah, so unfortunate.
    3- I am into Digital Marketing.

    A weird question popping into my mind. ” you arent 21, right?, are you??

    love ya. keep growing.

    Reply
    • Usama Arshad says

      November 3, 2020 at 1:26 pm

      Salam Badar,

      Glad you can resonate with my story. I wish you the best of luck.

      I’ll be 24 in the Feb of 2021.

      Reply

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